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Nothing falls through anymore.
Annual jobs due again, quotes nobody chased, days with a gap in the middle.
Where the money goes
Yearly jobs nobody reminded them about
Quotes sent and never followed up
Gaps between jobs that could have been filled nearby
Repeat customers who lost your number
Worked example
Twenty unchased quotes a month at £240 average, at a one-in-four win rate, is £1,200.